TY  - BOOK
AU  - Sheth,Jagdish N.
AU  - Mittal,Banwari
AU  - Newman,Bruce I.
TI  - Customer behavior: consumer behavior & beyond 
SN  - 003098016X (pbk.)
AV  - HF5415.32 .S54 1999
PY  - 1999///
CY  - Fort Worth, TX
PB  - Dryden Press
KW  - Marketing
KW  - Consumer behaviour
KW  - Consumer satisfaction
KW  - Consumers' preferences
N1  - Includes glossary and index
ER  -