TY  - BOOK
AU  - Corey,E.Raymond
AU  - Lovelock,Christopher H.
AU  - Ward,Scott
TI  - Problems in marketing
SN  - 0070131414 :
AV  - HF 5415 .P72 1981
PY  - 1981///
CY  - New York
PB  - McGraw-Hill
KW  - Case studies
KW  - Management
N1  - "Case materials of the Harvard Graduate School of Business Administration."
ER  -