TY  - BOOK
AU  - Linoff, Gordon S.
AU  - Linoff, Gordon S.
TI  - Data mining techniques: for marketing, sales and customer relationship management
SN  - 9788126534722
AV  - HF5415.125 .B47 2011
PY  - 2011///
CY  - Indiana
PB  - Wiley publishing Inc.
KW  - Data mining
KW  - Marketing--Data processing
KW  - Business--Data processing
ER  -