Boutique baby photography : the digital photographer's guide to success in maternity and baby portraiture / Mimika Cooney.
Material type: TextPublication details: Buffalo, NY : Amherst Media, c2012.Description: 159 p. : ill. (some col.) ; 26 cmISBN:- 9781608952595 (pbk.)
- 1608952592 (pbk.)
- 9781608955695
- 1608955699
- TR 681.I6 C6 2012
Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
---|---|---|---|---|---|---|---|
General circulation | Main Campus Library General Stacks | TR 681.I6 C6 2012 (Browse shelf(Opens below)) | Available | amk | 2015/006896 |
"Features: understanding what women (and particularly moms-to-be) want and targeting your market efforts to reach them; capitalizing on your business's strengths and rectifying your weaknesses; establishing a personal connection with your clients; customizing your maternity, newborn, and children's portraits to meet the highest standards of quality--and exceed your clients' expectations; how to become your own advertising agency; maximizing your on-line presence with tips for search engine optimization, blogging, and social networking; branding your business for a consistent message that strikes a chord with your target demographic; generating word-of-mouth with public image displays, playdate cards, press releases, referral incentives, and more; designing a luxury customer service experience to ensure clients can't wait to return"--P. [4] of cover.
Includes bibliographical references (p. 155) and index.
Introduction -- What women want -- Building your business -- Marketing 101 -- Maximizing your web site -- Marketing that works -- The operational process -- Maternity portraits -- Newborn portraits -- Portraits of toddlers and kids -- Building your love brand -- Working with charities -- Resources -- Index.
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