IMC : using advertising and promotion to build brands / Tom Duncan.

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Material type: Text

TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, 2002.Edition: International edDescription: 783 p. : ill. (chiefly col.)ISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
General circulation	Main Campus Library General Stacks	HF 5415.13 .D8 (Browse shelf(Opens below))	Available	JCL		2015/003125

Includes bibliographical references and index.

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