| 000 | 01153cam a22003134a 4500 | ||
|---|---|---|---|
| 001 | 12651335 | ||
| 003 | OSt | ||
| 005 | 20160211112347.0 | ||
| 008 | 020122s2003 ohua b 001 0 eng | ||
| 010 | _a 2002019662 | ||
| 020 | _a0324113803 | ||
| 040 | _aSeku | ||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF 5821 _b.O34 2003 |
| 100 | 1 | _aO'Guinn, Thomas C. | |
| 245 | 1 | 0 |
_aAdvertising and integrated brand promotion / _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| 250 | _a3rd ed. | ||
| 260 |
_aMason, Ohio : _bThomson/South-Western, _cc2003. |
||
| 300 |
_axxxix, 773 p. : _bcol. ill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aAdvertising media planning. | |
| 700 | 1 | _aAllen, Chris T. | |
| 700 | 1 | _aSemenik, Richard J. | |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1514/2002019662-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1514/2002019662-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1514/2002019662-t.html |
| 942 |
_2lcc _cGEN |
||
| 999 |
_c10781 _d10781 |
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