000 00730cam a2200229 a 4500
999 _c17313
_d17313
003 OSt
005 20190620105047.0
008 100506s2011 caua b 001 0 eng
020 _a9781412979900 (pbk.)
040 _aSEKU
050 0 0 _aHF 5415.32
_b.M66 2011
100 1 _aMooij, Marieke K. de,
245 1 0 _aConsumer behavior and culture :
_bconsequences for global marketing and advertising /
_cMarieke de Mooij.
250 _a2nd ed.
260 _aLondon :
_bSAGE Publications,
_c2011.
300 _a 401 p. :
_bill. ;
504 _aIncludes bibliographical references and index.
650 0 _aConsumer behavior
_vCross-cultural studies.
650 0 _aConsumers
_xPsychology.
650 0 _aMarketing.
942 _2lcc
_cGEN