000			00694cam a22002054a 4500
020			_a9780073381053 (alk. paper)
020			_a0073381055 (alk. paper)
050	0	0	_aHF5415.13 _b.M369 2009
100	1		_aPerreault, William D.
245	1	0	_aBasic marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
250			_a17th ed.
260			_aBoston : _bMcGraw-Hill Irwin, _cc2009.
300			_axxxvii, 758 [34] p. :
500			_aIncludes indexes.
650		0	_xManagement.
700	1		_aCannon, Joseph P.,
700	1		_aMcCarthy, E. Jerome
856	4	1	_uhttp://www.loc.gov/catdir/toc/ecip0825/2008034958.html
942			_cGEN
999			_c3075 _d3075