000			00594cam a22001814a 4500
020			_a0072525231 (alk. paper : hbk.)
020			_a9780072947038 (hbk.)
050	0	0	_aHF5415.13 _b.M369 2005
100	1		_aPerreault, William D.
245	1	0	_aBasic marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy.
250			_a15th ed.
260			_aBoston, Mass. : _bMcGraw-Hill, _c2005.
300			_axli, 793 [22] p. :
500			_aMcCarthy's name appears first on the earlier edition.
650		0	_xManagement.
700	1		_aMcCarthy, E. Jerome
942			_cGEN
999			_c3076 _d3076