000 00526pam a2200181 a 4500
020 _a0256094098
050 0 0 _aHF5415.33.U6
_bH38 1991
100 1 _aHawkins, Del I.
245 1 0 _aConsumer behavior :
_bimplications for marketing strategy /
_cDel I. Hawkins, Roger J. Best, Kenneth A. Coney.
250 _a5th ed.
260 _aHomewood, IL :
_bIrwin,
_cc1992.
300 _axv, 674 p. :
650 0 _xCase studies.
650 0 _xCase studies.
700 1 _aBest, Roger J.
700 1 _aConey, Kenneth A.
942 _2lcc
_cGEN
999 _c4956
_d4956