| 000 | 00697pam a2200193 a 4500 | ||
|---|---|---|---|
| 020 | _a025607898X | ||
| 050 | 0 | 0 |
_aHF5415 _b.C69 1990 |
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing management cases and applications / _cDavid W. Cravens, Charles W. Lamb, Jr. |
| 250 | _a3rd ed. | ||
| 260 |
_aHomewood, IL : _bIrwin, _c1990. |
||
| 300 | _axviii, 742 p. : | ||
| 500 | _aRev. ed. of: Strategic marketing cases and applications. 2nd ed. 1986. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_xMarketing -- management ; _xMarketing -- decision making ; _xMarketing ; _xPacific area ; _xStrategic planning. |
|
| 700 | 1 | _aLamb, Charles W. | |
| 700 | 1 | _aCravens, David W. | |
| 942 |
_2lcc _cGEN |
||
| 999 |
_c5413 _d5413 |
||