000			00568cam a22001935a 4500
020			_a9780538478342 (pbk)
020			_a0538478349 (pbk)
050			_aHF 5415 _b.L36 2012
100	1		_aLamb, Charles W.
245	1	0	_aEssentials of marketing / _cCharles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.
250			_a7th ed.
260			_aMason, Ohio : _bSouth-Western Cengage Learning, _c2012.
300			_axxiii, 648 p. :
500			_aPrevious ed.: 2009.
650		0	_xManagement.
700	1		_aHair, Joseph F.
700	1		_aMcDaniel, Carl D.
942			_2lcc _cGEN
999			_c6197 _d6197