| 000 | 00593cam a22001814a 4500 | ||
|---|---|---|---|
| 020 | _a0072828803 (text : alk. paper) | ||
| 020 | _a0073080152 (pkg. : alk. paper) | ||
| 050 | 0 | 0 |
_aHF 5415 _b.M29 2006 |
| 245 | 0 | 0 |
_aMarketing / _cRoger A. Kerin ... [et al.]. |
| 250 | _a8th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2006. |
||
| 300 | _axlvi, 733 p. : | ||
| 650 | 0 | _vmarketing | |
| 700 | 1 | _aKerin, Roger A. | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004065542-d.html |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004065542-t.html |
| 942 |
_2lcc _cGEN |
||
| 999 |
_c7394 _d7394 |
||