| 000 | 00684cam a22002174a 4500 | ||
|---|---|---|---|
| 020 | _a0324282923 (package) | ||
| 020 | _a0324282907 (text) | ||
| 020 | _a0324282915 (Xtra!) | ||
| 020 | _a0534558534 (Infotrac) | ||
| 050 | 0 | 0 |
_aHF5415 _b.L26 2006 |
| 100 | 1 | _aLamb, Charles W. | |
| 245 | 1 | 0 |
_aEssentials of marketing / _cCharles W. Lamb, Joseph F. Hair, Carl McDaniel. |
| 250 | _a5th ed. | ||
| 260 |
_aMason, Ohio [USA] : _bThomson/South-Western, _cc2005. |
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| 300 | _axlvi, 544 p. : | ||
| 500 | _aIncludes bibliographic references and index. | ||
| 650 |
_xMarketing ; _xMarketing -- management. |
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| 700 | 1 | _aHair, Joseph F. | |
| 700 | 1 | _aMcDaniel, Carl D. | |
| 942 |
_2lcc _cGEN |
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| 999 |
_c7501 _d7501 |
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