| 000 | 00701cam a2200193 a 4500 | ||
|---|---|---|---|
| 020 | _a9780131754348 (pbk. : alk. paper) | ||
| 020 | _a0131754343 (pbk. : alk. paper) | ||
| 050 | 0 | 0 |
_aHF1416 _b.K44 2008 |
| 100 | 1 | _aKeegan, Warren J. | |
| 245 | 1 | 0 |
_aGlobal marketing / _cWarren J. Keegan, Mark C. Green. |
| 250 | _a5th ed. | ||
| 260 |
_aUpper Saddle River, N.J. [USA] : _bPearson/Prentice Hall, _cc2008. |
||
| 300 | _axxiv, 643 p. : | ||
| 500 | _aIncludes index. | ||
| 650 |
_xExport marketing -- Management ; _xInternational business enterprises -- Management ; _xExport marketing. |
||
| 700 | 1 | _aGreen, Mark C. | |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/ecip081/2007039742.html |
| 942 |
_2lcc _cGEN |
||
| 999 |
_c8934 _d8934 |
||