| 000 | 00674pam a2200217 a 4500 | ||
|---|---|---|---|
| 020 | _a0070407053 | ||
| 020 | _a0026356015 | ||
| 050 | 0 | 0 |
_aHF5415 _b.M33 1995 |
| 100 | 1 | _aMason, Ralph E. | |
| 245 | 1 | 0 |
_aMarketing practices and principles / _cRalph E. Mason, Patricia Mink Rath, Stewart Husted ; contributor, Richard Lynch. |
| 250 | _a5th ed. | ||
| 260 |
_aNew York : _bGlencoe Division/ McGraw-Hill, _cc1995. |
||
| 300 | _axx, 588 p. : | ||
| 500 | _aill. ; | ||
| 500 | _aIncludes index. | ||
| 650 |
_xMarketing ; _xMarketing--Study and teaching. |
||
| 700 | 1 | _aRath, Patricia Mink. | |
| 700 | 1 | _aHusted, Stewart W. | |
| 700 | 1 | _aLynch, Richard L. | |
| 942 |
_2lcc _cGEN |
||
| 999 |
_c9083 _d9083 |
||