Friends, followers, and the future :
O'Connor, Rory, 1951-
Friends, followers, and the future : how social media are changing politics, threatening big brands, and killing traditional media / Rory O'Connor. - 285 p. ; 18 cm.
Introduction: word of mouse -- The rise of social media -- Brands, cesspools, and credibility -- Can brands be trusted? -- The Facebook decade: F8=Fate? -- The death of privacy -- The YouTube effect : 48 hours every minute -- Twitter : news no longer breaks, it tweets -- Google loses its buzz -- The new breed of media researchers -- Public displays of connection -- Politics 2.0 -- The daily me vs. the daily we -- The state of the media & the death of brands -- Politics 3.0 -- Conclusion: the feed is your friend -- Acknowledgments -- About the author.
9780872865563 (pbk.) 0872865568 (pbk.)
2012005506
Social media.
Social media--Political aspects.
Social media--Economic aspects.
HM 742 / .O26 2012
Friends, followers, and the future : how social media are changing politics, threatening big brands, and killing traditional media / Rory O'Connor. - 285 p. ; 18 cm.
Introduction: word of mouse -- The rise of social media -- Brands, cesspools, and credibility -- Can brands be trusted? -- The Facebook decade: F8=Fate? -- The death of privacy -- The YouTube effect : 48 hours every minute -- Twitter : news no longer breaks, it tweets -- Google loses its buzz -- The new breed of media researchers -- Public displays of connection -- Politics 2.0 -- The daily me vs. the daily we -- The state of the media & the death of brands -- Politics 3.0 -- Conclusion: the feed is your friend -- Acknowledgments -- About the author.
9780872865563 (pbk.) 0872865568 (pbk.)
2012005506
Social media.
Social media--Political aspects.
Social media--Economic aspects.
HM 742 / .O26 2012