A preface to marketing management /
Peter, J. Paul.
A preface to marketing management / J. Paul Peter - 11th ed. - Boston : McGraw-Hill Irwin, 2008. - 252 p. : ill. ;
includes bibliographical reference and index
9780073380964 (alk. paper) 0073380962(alk. paper)
Marketing--Management.
HF 5415.13 / .P484 2008
A preface to marketing management / J. Paul Peter - 11th ed. - Boston : McGraw-Hill Irwin, 2008. - 252 p. : ill. ;
includes bibliographical reference and index
9780073380964 (alk. paper) 0073380962(alk. paper)
Marketing--Management.
HF 5415.13 / .P484 2008