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Consumer behavior and managerial decision making /

Kardes, Frank R.

Consumer behavior and managerial decision making / Frank R. Kardes. - Reading, Mass. : Addison-Wesley, c1999. - 505 p. :

ISBN: 0321001990 (alk. paper)

Subjects--Topical Terms: Consumer behaviour Decision making

LC Class. No.: H F 5415.3 / .K2

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South Eastern Kenya University

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Consumer behavior and managerial decision making /