Marketing
Grewal, Dhruv.
Marketing M : marketing Dhruv Grewal, Michael Levy. - 3rd ed. - New York : McGraw Hill/Irwin, c2013. - xiv, 450 p. : col. ill. ; 28 cm. + 18 active review cards
Active review cards on perforated pages at end.
Includes bibliographical references (p. 394-450) and index.
9780078028854 (pbk.) 007802885X (pbk.)
2011940364
Marketing.
HF 5415 / .G6 2013
Marketing M : marketing Dhruv Grewal, Michael Levy. - 3rd ed. - New York : McGraw Hill/Irwin, c2013. - xiv, 450 p. : col. ill. ; 28 cm. + 18 active review cards
Active review cards on perforated pages at end.
Includes bibliographical references (p. 394-450) and index.
9780078028854 (pbk.) 007802885X (pbk.)
2011940364
Marketing.
HF 5415 / .G6 2013