South Eastern Kenya University

Library Online Public Access Catalogue


International marketing / (Record no. 7383)

MARC details
000 -LEADER
fixed length control field 00844cam a22002894a 4500
001 - CONTROL NUMBER
control field 12388168
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150728105844.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010423s2002 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001024810
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072398841 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071123121
040 ## - CATALOGING SOURCE
Original cataloging agency SEKU
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 1416
Item number .C3 2002
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip R.
245 10 - TITLE STATEMENT
Title International marketing
Statement of responsibility, etc. Philip R. Cateora, John L. Graham.
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Irwin McGraw-Hill,
Date of publication, distribution, etc. c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 694 p. :
Other physical details ill. ;
Dimensions 29 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The McGraw-Hill/Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International business enterprises.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Graham, John L.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type General circulation
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 28/07/2015 Donation-Books for Africa   HF 1416 .C3 2002 2015/005340 28/07/2015 28/07/2015 General circulation amk
Kitui, Kenya.
+254736116989
library@seku.ac.ke