TY  - BOOK
AU  - Gattiker,Urs E.
TI  - Social media audit: measure for impact 
SN  - 9781461436027
AV  - HM742 .G37 2013
PY  - 2013///
CY  - New York
PB  - Springer
KW  - Auditing
N1  - Includes index; Introduction -- Cost analysis: idtentifying direct and indirect social media costs -- Preparing for the social media audit -- Scope and focus of the social media asudit -- Development and management of the process -- Governance, compliance and maintenance of the process -- Evaluating the process : quality assurance -- Continuous improvement -- Conclusions
UR  - http://www.columbia.edu/cgi-bin/cul/resolve?clio10192714
ER  -