TY - BOOK AU - Breakenridge, Deirdre K. TI - Social media and public relation: Eight new practices for the PR professional SN - 978013298321 AV - HM 742 .B7 PY - 2012/// CY - New Jersey PB - FT Press KW - Social media KW - Public media KW - Title N1 - Includes bibliographical references and index ER -