TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - A preface to marketing management
SN  - 9780073380964 (alk. paper)
AV  - HF 5415.13 .P484 2008
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Management
N1  - includes bibliographical reference and index
ER  -