TY  - BOOK
AU  - Perreault, William D. Jr, et al
TI  - Basic marketing,: a marketing strategy planning approach 
SN  - 9780073381053
AV  - HF 5415.13 M36
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliography
ER  -