TY  - BOOK
AU  - Mullins, John W.
AU  - Walker, Orville C. Jr. et al.
TI  - Marketing management: a strategic decision- making approach
SN  - 139780071111690
AV  - HF5415013 .M845 2005
PY  - 2005///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing management
N1  - Includes table of contents and index
ER  -