TY - BOOK AU - Cateora,Philip R. AU - Graham,John L. TI - International marketing SN - 0072398841 (hardback) AV - HF 1416 .C3 2002 PY - 2002/// CY - New York PB - Irwin McGraw-Hill KW - Export marketing KW - International business enterprises N1 - Includes bibliographical references and indexes ER -