TY  - BOOK
AU  - Kardes,Frank R.
TI  - Consumer behavior and managerial decision making
SN  - 0321001990 (alk. paper)
AV  - H F 5415.3 .K2 
PY  - 1999///
CY  - Reading, Mass.
PB  - Addison-Wesley
KW  - Consumer behaviour
KW  - Decision making
ER  -