TY - BOOK AU - Carter,Sandy TI - Get bold: using social media to create a new type of social business SN - 9780132618311 (pbk.) AV - HD 69 .S8 C37 2012 PY - 2012/// CY - Indianapolis, IN PB - IBM Press KW - Business networks KW - Computer network resources KW - Social media KW - Economic aspects KW - Business enterprises KW - Online social networks N1 - The agenda for social business success -- Align organizational goals and culture -- Gain "friends" through social trust -- Engage through experiences -- Network your business processes -- Design for reputation and risk management -- Analyze your data -- Technology as a competitive ingredient -- Draw up your agenda ER -