TY  - BOOK
AU  - Grewal,Dhruv
AU  - Levy,Michael
TI  - Marketing
SN  - 9780078028854 (pbk.)
AV  - HF 5415 .G6 2013
PY  - 2013///
CY  - New York
PB  - McGraw Hill/Irwin
KW  - Marketing
N1  - Active review cards on perforated pages at end; Includes bibliographical references (p. 394-450) and index
ER  -