South Eastern Kenya University

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1.
Marketing management/ a strategic decision- making approach John W. Mullins; Orville C. Walker Jr.; Harper W. Boyd Jr.; Jean-Claude Larreche by
Edition: 5th ed.
Material type: Text Text
Publication details: New York: McGraw-Hill/Irwin, 2005
Availability: Items available for loan: Kitui Town Campus Library (1)Call number: [KTI] HF 5415.13 M3 2005. Main Campus Library (1)Call number: HF 5415.13 M3 2005.

2.
Marketing Management: Analysis, planning and control/ by
Material type: Text Text
Availability: Items available for loan: Main Campus Library (1)Call number: HF 5415.13 .K68.

3.
Marketing management : integrated text, readings, and cases / Marvin A. Jolson. by
Material type: Text Text
Publication details: New York : Macmillan, c1978
Availability: Items available for loan: Main Campus Library (1)Call number: HF 5415.13 .J6.

4.
Marketing Simplified Nisar Ahmed, Elikana K. Njoroge Elikana K. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Kitui Town Campus Library (2)Call number: HF 5415.14 .S3, ... Main Campus Library (1)Call number: HF 5415.14 .S3. Wote Campus Library (1)Call number: HF 5415.14 .S3.

5.
Annual Editions: Marketing, 06/07 Editor; John E. Richardson by
Edition: 28th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: McGraw-Hill 2006
Availability: Items available for loan: Main Campus Library (1)Call number: HF 5415 .R5 2006.

6.
Instructor's manual : marketing management / Philip Kotler, Kevin Lane Keller. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
Availability: Items available for loan: Main Campus Library (1)Call number: HF 5415.13 .K6 2006.

7.
Marketing management Philip Kotler by
Edition: Millennium ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall of India, 2000
Availability: Items available for loan: Main Campus Library (1)Call number: HF 5415 .K6 2000.

8.
Marketing management analysis, planning, implementation, and control Philip Kotler, Ronald E. Turner by
Edition: 9th
Material type: Text Text
Publication details: Ontario: Prentice Hall, 1998
Availability: Items available for loan: Main Campus Library (1)Call number: HF 5415.13 .K68 1998.

9.
Strategic marketing management cases and applications / David W. Cravens, Charles W. Lamb, Jr. by
Edition: 3rd ed.
Material type: Text Text
Publication details: Homewood, IL : Irwin, 1990
Availability: Items available for loan: Kitui Town Campus Library (1)Call number: HF5415 .C69 1990.

10.
Marketing strategy BUS445 / Chatham University. by
Material type: Text Text
Publication details: Boston, MA [USA] : Pearson Learning Solutions, 2012
Availability: Items available for loan: Kitui Town Campus Library (2)Call number: HF 5415 .B8, ... Main Campus Library (2)Call number: HF 5415 .B8 , ... Mtito Andei Centre Library (2)Call number: HF 5415 .B8, ... SEHSS - Library (1)Call number: [EHS] HF 5415 .B8.

11.
Services marketing : people, technology, strategy by
Edition: canadian ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Toronto Pearson Prentice Hall 2008
Availability: Items available for loan: Kitui Town Campus Library (1)Call number: HD 9980.5 .L6 2008.

12.
The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy and Fred Wiersema. by
Material type: Text Text
Publication details: Reading, Mass. : Addison-Wesley Pub. Co., c1995
Availability: Items available for loan: Main Campus Library (1)Call number: HD41 .T67 1995.

13.
Contemporary marketing / David Kurtz. by
Edition: 14th edition.
Material type: Text Text
Publication details: Eagan, MN [USA] : South-Western/Cengage Learning, 2010
Availability: Items available for loan: Main Campus Library (1)Call number: HF 5415 .B6 2010. Mtito Andei Centre Library (1)Call number: HF5415 .B6 2010.

14.
Contemporary marketing / Louis E. Boone, David L. Kurtz. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Hinsdale, ILL [USA] : Holt, Rinehart and Winston Publishers, c1977
Availability: Items available for loan: Main Campus Library (1)Call number: HF 5415 .B6 1977.

15.
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by
Edition: 13th ed.
Material type: Text Text
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: Main Campus Library (1)Call number: HF 5415.13 .P4 1999.

16.
Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel. by
Edition: 5th ed.
Material type: Text Text
Publication details: Mason, Ohio [USA] : Thomson/South-Western, c2005
Availability: Items available for loan: Main Campus Library (1)Call number: HF 5415 .L3 2006.

17.
Digital marketing strategy : text and cases / Glen L. Urban. by
Material type: Text Text
Publication details: Upper Saddle River, N.J. [USA] : Pearson Prentice Hall, c2004
Availability: Items available for loan: Main Campus Library (2)Call number: HF 5415.13 .U7, ...

18.
The successful marketing plan : a disciplined and comprehensive approach Roman G. Hiebing, Jr., Scott W. Cooper. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1997
Availability: Items available for loan: Main Campus Library (1)Call number: HF 5415.13 .H5 1997.

19.
Modern business marketing : a strategic planning approach to business and industrial markets / Thomas L. Powers. by
Material type: Text Text
Publication details: Saint Paul, MN [USA] : West Pub. Co., c1991
Availability: Items available for loan: Main Campus Library (1)Call number: HF 5415 .P6.

20.
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. by
Edition: 3rd ed.
Material type: Text Text
Publication details: Boston, MA [USA] : Houghton Mifflin, c1995
Availability: Items available for loan: Kitui Town Campus Library (1)Call number: [KTI] HF 1416 .J43 1995.

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