000 00376cam a2200145 4500
020 _a0070608628
050 0 _aHF5415
_b.S745 1975
100 1 _aStanton, William J.
245 1 0 _aFundamentals of marketing
_c[by] William J. Stanton.
250 _a4th ed.
260 _aNew York,
_bMcGraw-Hill
_c[1975]
300 _axvii, 752 p.
650 0 _vCase studies.
942 _2lcc
_cGEN
999 _c10852
_d10852