000			01476cam a2200277 a 4500
001			17170252
003			OSt
005			20160523110855.0
008			120217s2012 cau 000 0 eng
010			_a 2012005506
020			_a9780872865563 (pbk.)
020			_a0872865568 (pbk.)
035			_a(OCoLC)ocn756581422
040			_aSEKU
042			_apcc
050	0	0	_aHM 742 _b.O26 2012
100	1		_aO'Connor, Rory, _d1951-
245	1	0	_aFriends, followers, and the future : _bhow social media are changing politics, threatening big brands, and killing traditional media / _cRory O'Connor.
300			_a285 p. ; _c18 cm.
505	0		_aIntroduction: word of mouse -- The rise of social media -- Brands, cesspools, and credibility -- Can brands be trusted? -- The Facebook decade: F8=Fate? -- The death of privacy -- The YouTube effect : 48 hours every minute -- Twitter : news no longer breaks, it tweets -- Google loses its buzz -- The new breed of media researchers -- Public displays of connection -- Politics 2.0 -- The daily me vs. the daily we -- The state of the media & the death of brands -- Politics 3.0 -- Conclusion: the feed is your friend -- Acknowledgments -- About the author.
650		0	_aSocial media.
650		0	_aSocial media _xPolitical aspects.
650		0	_aSocial media _xEconomic aspects.
856	4		_mDE-576;DE-15 _qapplication/pdf _uhttp://swbplus.bsz-bw.de/bsz366581244inh.htm _v20120615105201 _3Inhaltsverzeichnis
942			_2lcc _cGEN
999			_c14352 _d14352