000			00579nam a22001697a 4500
020			_a139780071111690
050			_aHF5415013 _b.M845 2005
100			_aMullins, John W.
245			_aMarketing management/ _ba strategic decision- making approach _cJohn W. Mullins; Orville C. Walker Jr.; Harper W. Boyd Jr.; Jean-Claude Larreche
250			_a5th ed.
260			_aNew York: _bMcGraw-Hill/Irwin, _c2005.
300			_axxiv, 520p.:
500			_aIncludes table of contents and index.
650			_vMarketing management.
700			_aWalker, Orville C. Jr. et al.
942			_cGEN
999			_c3084 _d3084