000 00844cam a22002894a 4500
001 12388168
003 OSt
005 20150728105844.0
008 010423s2002 maua b 001 0 eng
010 _a 2001024810
020 _a0072398841 (hardback)
020 _a0071123121
040 _aSEKU
042 _apcc
050 0 0 _aHF 1416
_b.C3 2002
100 1 _aCateora, Philip R.
245 1 0 _aInternational marketing
_cPhilip R. Cateora, John L. Graham.
250 _a11th ed.
260 _aNew York :
_bIrwin McGraw-Hill,
_cc2002.
300 _axxv, 694 p. :
_bill. ;
_c29 cm.
440 4 _aThe McGraw-Hill/Irwin series in marketing
504 _aIncludes bibliographical references and indexes.
650 0 _aExport marketing.
650 0 _aInternational business enterprises.
700 1 _aGraham, John L.
942 _2lcc
_cGEN
999 _c7383
_d7383