| 000 | 00844cam a22002894a 4500 | ||
|---|---|---|---|
| 001 | 12388168 | ||
| 003 | OSt | ||
| 005 | 20150728105844.0 | ||
| 008 | 010423s2002 maua b 001 0 eng | ||
| 010 | _a 2001024810 | ||
| 020 | _a0072398841 (hardback) | ||
| 020 | _a0071123121 | ||
| 040 | _aSEKU | ||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF 1416 _b.C3 2002 |
| 100 | 1 | _aCateora, Philip R. | |
| 245 | 1 | 0 |
_aInternational marketing _cPhilip R. Cateora, John L. Graham. |
| 250 | _a11th ed. | ||
| 260 |
_aNew York : _bIrwin McGraw-Hill, _cc2002. |
||
| 300 |
_axxv, 694 p. : _bill. ; _c29 cm. |
||
| 440 | 4 | _aThe McGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aExport marketing. | |
| 650 | 0 | _aInternational business enterprises. | |
| 700 | 1 | _aGraham, John L. | |
| 942 |
_2lcc _cGEN |
||
| 999 |
_c7383 _d7383 |
||