000 00420pam a2200145 a 4500
020 _a0321001990 (alk. paper)
050 0 0 _aH F 5415.3
_b.K2
100 1 _aKardes, Frank R.
245 1 0 _aConsumer behavior and managerial decision making /
_cFrank R. Kardes.
260 _aReading, Mass. :
_bAddison-Wesley,
_cc1999.
300 _a 505 p. :
650 0 _bConsumer behaviour
650 0 _bDecision making
942 _2lcc
_cGEN
999 _c8656
_d8656