Consumer behavior and culture :
Mooij, Marieke K. de,
Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij. - 2nd ed. - London : SAGE Publications, 2011. - 401 p. : ill. ;
Includes bibliographical references and index.
9781412979900 (pbk.)
Consumer behavior--Cross-cultural studies.
Consumers--Psychology.
Marketing.
HF 5415.32 / .M66 2011
Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij. - 2nd ed. - London : SAGE Publications, 2011. - 401 p. : ill. ;
Includes bibliographical references and index.
9781412979900 (pbk.)
Consumer behavior--Cross-cultural studies.
Consumers--Psychology.
Marketing.
HF 5415.32 / .M66 2011