South Eastern Kenya University

Library Online Public Access Catalogue


Consumer behavior and culture : (Record no. 17313)

MARC details
000 -LEADER
fixed length control field 00730cam a2200229 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190620105047.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100506s2011 caua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412979900 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency SEKU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.32
Item number .M66 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mooij, Marieke K. de,
245 10 - TITLE STATEMENT
Title Consumer behavior and culture :
Remainder of title consequences for global marketing and advertising /
Statement of responsibility, etc. Marieke de Mooij.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. SAGE Publications,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent 401 p. :
Other physical details ill. ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
Form subdivision Cross-cultural studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers
General subdivision Psychology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type General circulation
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 07/02/2019 Donation - Book Aid   HF 5415.32 .M66 2011 2018/020586 07/02/2019 07/02/2019 General circulation
Kitui, Kenya.
+254736116989
library@seku.ac.ke