Key account management :
McDonald, Malcolm.
Key account management : learning from supplier and customer perspectives / Malcolm McDonald and Beth Rogers. - Oxford ; Boston : Butterworth-Heinemann, 1998. - xvi, 194 p. :
"Published in association with The Chartered Institute of Marketing."
075063278X
--Key accounts.--Key accounts.
HF5438.8.K48 / M35 1998
Key account management : learning from supplier and customer perspectives / Malcolm McDonald and Beth Rogers. - Oxford ; Boston : Butterworth-Heinemann, 1998. - xvi, 194 p. :
"Published in association with The Chartered Institute of Marketing."
075063278X
--Key accounts.--Key accounts.
HF5438.8.K48 / M35 1998