Basic marketing :
Perreault, William D.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 15th ed. - Boston, Mass. : McGraw-Hill, 2005. - xli, 793 [22] p. :
McCarthy's name appears first on the earlier edition.
0072525231 (alk. paper : hbk.) 9780072947038 (hbk.)
--Management.
HF5415.13 / .M369 2005
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 15th ed. - Boston, Mass. : McGraw-Hill, 2005. - xli, 793 [22] p. :
McCarthy's name appears first on the earlier edition.
0072525231 (alk. paper : hbk.) 9780072947038 (hbk.)
--Management.
HF5415.13 / .M369 2005