Basic marketing : (Record no. 3076)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00594cam a22001814a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072525231 (alk. paper : hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780072947038 (hbk.) |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .M369 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing : |
| Remainder of title | a global-managerial approach / |
| Statement of responsibility, etc. | William D. Perreault, Jr., E. Jerome McCarthy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston, Mass. : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xli, 793 [22] p. : |
| 500 ## - GENERAL NOTE | |
| General note | McCarthy's name appears first on the earlier edition. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type | Public note | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kitui Town Campus Library | Kitui Town Campus Library | General Stacks | 15/04/2015 | donation | 527.00 | HF 5415.13 .P4 2005 | 008953 | 15/04/2015 | 1027.00 | General circulation | dm | ||||||
| Library of Congress Classification | Kitui Town Campus Library | Kitui Town Campus Library | General Stacks | 24/05/2016 | donation | 527.00 | [KTI] HF 5415.13 .P4 2005 | 003175 | 24/05/2016 | 1027.00 | General circulation | PM | 24/05/2016 | |||||
| Library of Congress Classification | Main Campus Library | Main Campus Library | General Stacks | 05/09/2014 | donation | 527.00 | HF 5415.13 .P4 2005 | 2016/012106 | 16/01/2015 | 1027.00 | General circulation | CM | ||||||
| Library of Congress Classification | Main Campus Library | Main Campus Library | General Stacks | 08/10/2014 | donation | 527.00 | HF 5415.13 .P4 2005 | 2016/012107 | 16/01/2015 | 1027.00 | General circulation | JT | ||||||
| Library of Congress Classification | Main Campus Library | Main Campus Library | General Stacks | 14/06/2019 | Donation-Books for Africa | HF 5415.13 .P4 2005 | 2015/005215 | 14/06/2019 | General circulation | 14/06/2019 |