Strategic marketing management: cases and applications /
Cravens, David W.
Strategic marketing management cases and applications / David W. Cravens, Charles W. Lamb, Jr. - 3rd ed. - Homewood, IL : Irwin, 1990. - xviii, 742 p. :
Rev. ed. of: Strategic marketing cases and applications. 2nd ed. 1986. Includes index.
025607898X
--Marketing -- management ;--Marketing -- decision making ;--Marketing ;--Pacific area ;--Strategic planning.
HF5415 / .C69 1990
Strategic marketing management cases and applications / David W. Cravens, Charles W. Lamb, Jr. - 3rd ed. - Homewood, IL : Irwin, 1990. - xviii, 742 p. :
Rev. ed. of: Strategic marketing cases and applications. 2nd ed. 1986. Includes index.
025607898X
--Marketing -- management ;--Marketing -- decision making ;--Marketing ;--Pacific area ;--Strategic planning.
HF5415 / .C69 1990