Strategic marketing management: cases and applications / (Record no. 5413)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00697pam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 025607898X |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .C69 1990 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing management cases and applications / |
| Statement of responsibility, etc. | David W. Cravens, Charles W. Lamb, Jr. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Homewood, IL : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | 1990. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 742 p. : |
| 500 ## - GENERAL NOTE | |
| General note | Rev. ed. of: Strategic marketing cases and applications. 2nd ed. 1986. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Marketing -- management ; |
| -- | Marketing -- decision making ; |
| -- | Marketing ; |
| -- | Pacific area ; |
| -- | Strategic planning. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kitui Town Campus Library | Kitui Town Campus Library | General Stacks | 09/07/2015 | 1999.00 | 1 | HF5415 .C69 1990 | 2015/002589 | 12/02/2021 | 29/01/2021 | 2499.00 | General circulation | Nzk |