Services marketing :
Lovelock, Christopher
Services marketing : people, technology, strategy - canadian ed. - Toronto Pearson Prentice Hall 2008 - 636 p. : ill.
9780131879287
Marketing --Management--Textbooks
Service industries --Marketing --Textbooks
Customer services --Marketing --Textbooks
HD 9980.5 / .L6 2008
Services marketing : people, technology, strategy - canadian ed. - Toronto Pearson Prentice Hall 2008 - 636 p. : ill.
9780131879287
Marketing --Management--Textbooks
Service industries --Marketing --Textbooks
Customer services --Marketing --Textbooks
HD 9980.5 / .L6 2008