Services marketing : (Record no. 5520)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00717nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150709154108.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150709b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780131879287 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SEKU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 9980.5 |
| Item number | .L6 2008 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lovelock, Christopher |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing : |
| Remainder of title | people, technology, strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | canadian ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Toronto |
| Name of publisher, distributor, etc. | Pearson Prentice Hall |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 636 p. : |
| Other physical details | ill. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Textbooks |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service industries |
| General subdivision | Marketing |
| Form subdivision | Textbooks |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer services |
| General subdivision | Marketing |
| Form subdivision | Textbooks |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wirtz, Jochen |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bansal, Harvr Singh |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kitui Town Campus Library | Kitui Town Campus Library | General Stacks | 09/07/2015 | Donation-Books for Africa | HD 9980.5 .L6 2008 | 2015/002124 | 09/07/2015 | 09/07/2015 | General circulation |