Consumer behavior :
Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. - 11th ed. - Boston : McGraw-Hill Irwin, c2010. - 778 p. : ill. ; +1 CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
9780073381107 (alk. paper) 0073381101 (alk. paper) 9780077294106 (alk. paper) 0077294106 (alk. paper)
2008044958
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
HF 5415.33.U6 / H3 2010
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. - 11th ed. - Boston : McGraw-Hill Irwin, c2010. - 778 p. : ill. ; +1 CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
9780073381107 (alk. paper) 0073381101 (alk. paper) 9780077294106 (alk. paper) 0077294106 (alk. paper)
2008044958
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
HF 5415.33.U6 / H3 2010