Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.

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TextPublication details: Boston : McGraw-Hill Irwin, c2010.Edition: 11th edDescription: 778 p. : ill. ; +1 CD-ROM (4 3/4 in.)ISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
General circulation	Main Campus Library General Stacks	HF 5415.33.U6 H3 2010 (Browse shelf(Opens below))	Available	JCL		2015/003114

Includes bibliographical references and index.

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