Advertising and promotion :
Belch, George E. 1951-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 7th ed. - Boston [USA] : McGraw-Hill Irwin, c2007. - xxvi, 820 p. :
Includes bibliographic references and index.
0073101265 (alk. paper) 9780073101262
--Communication in marketing ;--Sales promotion ;--Advertising ;--Marketing.
HF5823 / .B38 2007
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 7th ed. - Boston [USA] : McGraw-Hill Irwin, c2007. - xxvi, 820 p. :
Includes bibliographic references and index.
0073101265 (alk. paper) 9780073101262
--Communication in marketing ;--Sales promotion ;--Advertising ;--Marketing.
HF5823 / .B38 2007