Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

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Material type: Text

TextPublication details: Boston [USA] : McGraw-Hill Irwin, c2007.Edition: 7th edDescription: xxvi, 820 pISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
General circulation	Main Campus Library General Stacks	HF 5823 .B38 2007 (Browse shelf(Opens below))	Available			2016/019200
General circulation	Main Campus Library General Stacks	HF 5823 .B38 2007 (Browse shelf(Opens below))	Available	Nzk		2015/004981

Includes bibliographic references and index.

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