Global marketing /
Keegan, Warren J.
Global marketing / Warren J. Keegan, Mark C. Green. - 5th ed. - Upper Saddle River, N.J. [USA] : Pearson/Prentice Hall, c2008. - xxiv, 643 p. :
Includes index.
9780131754348 (pbk. : alk. paper) 0131754343 (pbk. : alk. paper)
--Export marketing -- Management ;--International business enterprises -- Management ;--Export marketing.
HF1416 / .K44 2008
Global marketing / Warren J. Keegan, Mark C. Green. - 5th ed. - Upper Saddle River, N.J. [USA] : Pearson/Prentice Hall, c2008. - xxiv, 643 p. :
Includes index.
9780131754348 (pbk. : alk. paper) 0131754343 (pbk. : alk. paper)
--Export marketing -- Management ;--International business enterprises -- Management ;--Export marketing.
HF1416 / .K44 2008